Having a good SEO strategy on your website can bring you from page 10 on Google search results to page 1 if done correctly.
The biggest benefit of SEO is to bring in organic traffic without having to spend much money. Once you have the visitors coming to your site you can look at ways to turn visitors into customers.
Another big winning point for SEO is gaining authority with Google. The search engines algorithm filters all the low-quality web pages and gives the best result for each search result. The best traffic comes from Google, you do not want to miss out.